Journal entries, posted before you open the spreadsheet.
Start Co. pulls data from your source systems, applies your mapping rules, and stages entries for review — so your team closes the books faster, with a clean audit trail by default.
No spam — we'll only reach out to schedule a short call.
Period in progress
March 2026 close
- Payroll accrual — USRipplingMar 2026$248,210.00 Posted
- Stripe revenueStripeMar 2026$1,902,488.14 Posted
- AWS usage allocationAWS CURMar 2026$87,301.55 Review
- Deferred revenue waterfallBilling DBMar 2026$612,940.00 Review
- Prepaid insurance amortizationRuleMar 2026$18,750.00 Posted
- Entries automated this month:1,248,910
- Accounts mapped:32,417
- Approval cycles:18,203
- Hours saved:46,112
- Active workspaces:284
Designed to work alongside your existing stack
- NetSuite
- QuickBooks
- Sage Intacct
- Xero
- Workday
- Microsoft Dynamics
The problem
Manual journal entries are slowing your close.
Most accounting teams spend hours every period doing the same repetitive work — and every manual step is a chance for an error to reach the ledger.
Fragile export-and-import loops
Data leaves one system as a CSV, gets manually transformed in a spreadsheet, then uploaded somewhere else. Every link in that chain can break.
Mapping errors that compound
Account codes change, new dimensions get added, someone uses last quarter's template. Errors that make it past review become a reconciliation problem later.
Audit trails in someone's inbox
When a question comes up about a posted entry, finding who approved what — and from which source data — means searching through email threads and shared drives.
How it works
From source data to posted entries — on rails.
Start Co. replaces the manual steps between your source data and your general ledger with a rules-driven, reviewable workflow.
- 01
Connect your source systems
Pull data from payroll, billing, AP/AR subledgers, and data warehouses — without building custom scripts for each integration.
- 02
Define your mapping rules
Set up account code mappings, dimension logic, and validation rules once. Start Co. applies them consistently every period.
- 03
Review, approve, and post
Entries are staged for review before posting. Each one carries full source lineage so your team — and your auditors — can trace every number back.
What's in the box
Built for accounting teams,
not developers.
Every feature is designed around how controllers and accounting ops teams actually run a close.
Rule-based entry creation
Define the logic once — debit/credit mapping, account selection, dimension population — and Start Co. applies it every period.
Approval workflows
Route entries through the right reviewers before they post. Multi-step approvals, delegation, and comment threads in one place.
Full audit trail
Every posted entry shows which source record it came from, which rule transformed it, and who signed off.
Multi-entity support
Manage separate charts of accounts, intercompany eliminations, and entity-specific approval chains from a single workspace.
Validation before posting
Catch mismatched accounts, missing dimensions, and out-of-balance entries before they reach your ERP.
Recurring entry templates
Accruals, amortization schedules, allocations — set up once and let the system generate and stage them each period.
Who it's for
For teams that own the close.
Start Co. is built for the people responsible for the accuracy and speed of the books — the team doing the work.
Controllers
Get a clear view of every recurring entry — staged, pending approval, or posted — without chasing spreadsheets across the team.
Accounting Operations
Stop maintaining fragile export templates and manual mapping files. Define the rules once and spend close week on review instead of data prep.
Finance Leaders
Shorter close cycles, fewer rework requests, and audit packages that don't require a week of archaeology — without adding headcount.
FAQ
Common questions.
- What is journal entry automation?
- Journal entry automation is the process of replacing manual exports, spreadsheet mappings, and data imports with a rules-driven workflow that creates and posts journal entries directly to your general ledger from source systems — reducing close time and eliminating hand-keying errors.
- Which source systems does Start Co. connect to?
- Start Co. is designed to pull data from the systems your team already uses — payroll platforms, AP/AR subledgers, billing systems, and data warehouses — and map that data to your chart of accounts automatically.
- How does the approval workflow work?
- Each journal entry template can have configurable review steps. Entries are staged for review before posting, giving your team a clear sign-off trail that satisfies audit requirements without the email back-and-forth.
- Can Start Co. handle multi-entity accounting?
- Yes. Multi-entity setups are a first-class use case. Each entity can have its own chart of accounts, approval chains, and posting rules while still being managed from a single workspace.
- What does the audit trail look like?
- Every entry carries full lineage: the source record it was built from, the rule that transformed it, who approved it, and when it was posted. This makes reconciliation and auditor requests straightforward.
- Is Start Co. replacing my ERP?
- No — Start Co. sits between your source systems and your ERP. Your general ledger stays where it is; Start Co. handles the data preparation and posting so your team stops doing it manually.
Early access
Close the books,
not the calendar.
We're onboarding a small group of accounting teams to shape the product. Share a few details and we'll follow up to schedule a short call — no sales deck.
No spam — we'll only reach out to schedule a short call.